The Price of Being Fair

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• As FairPrice Group celebrates its 50th anniversary in 2023, for the first time, this homegrown Singaporean brand offers unprecedented access to its people and archives, revealing the crises FairPrice has had to navigate, from the Avian flu outbreak of 2004 to the COVID-19 pandemic.
• These pages reveal the tensions and struggles as it balances profit with purpose - telling the story of not just successes over half a century but also failures – from loss-making overseas ventures to aborted retail concepts.

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